Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of online marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing.
Online marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Online marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Appeal to specific interests
Online marketing and geo marketing places an importance on marketing that appeals to a specific behavior or interest, rather than reaching out to a largely defined demographic. "On- and Offline" marketers characteristically segment their markets according to age group, gender, geography, and other general factors. Marketers have the lavishness of targeting by activity and geolocation. For example, a garments company can post advertisements on garment and clothing websites with the full knowledge that the audience has a related interest.
Online marketing differs from magazine advertisements, where the objective is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audience — people who engage in certain activities (e.g., uploading pictures, contributing to blogs)— so the company does not rely on the expectation that a certain group of people will be interested in its new product or service.