Online reputation management is a strategy by which you maintain your individual or your brand’s reputation online. Though building a positive online reputation is the major goal of ORM, removing negative results, contents and reviews determines how successful your ORM campaign is. Negative feedbacks on online platforms are one of the most challenging issues faced by companies. Businesses and governments are looking for effective seo strategies for online reputation management. Here are some tips,
Social Media is so important because it can either make or break your online reputation. Companies are making a huge mistake by registering profiles at numerous social sites and get as many links as possible. They hope this might fetch them higher rankings on search engines. Actually this strategy is ineffective. You should register on highly recommended social networking sites like face book, twitter and LinkedIn.
Remember that mere registration of profile on these sites won't get you higher rankings. Posting user engaging content is the only way these profiles can get you higher rankings. Active user engagement may even help you to surpass the giants of your niche.
Use a Global Bio:
You will be asked for a “Bio” by the publisher, whenever you receive mentions or references on the web. Write a Bio which can be used globally to represent your company. This bio provides you with a good opportunity to link to your various pages on the web in a relevant way. This can be done by embedding links with anchor texts pointing to relevant pages on the web. This works well with both individuals and company.
Avoid Free-for-all sites:
The simple basic rule of online reputation management is avoiding free-for-all sites like Wikipedia. Own the listings in sites where you are given complete access to control the content. Free-for-all sites like Wikipedia won't provide you the control over the contents posted about you/your brand. You would have to wage a long war to take down the negative feedback posted about your brand. Whereas sites like LinkedIn, Twitter, Flicker etc., let you control the content unless you violate their terms and conditions. Even, they won’t allow negative feedback to be posted about you on those profiles.
Blogs attracts a lot of links and external references. This is why many ORM companies registers blog on your brand name and use it as a professional blog. This will take some time to set up a blog and produce your own content and build an online reputation for your blog. But once it's done you can gain more references with a proper sharing strategy.
Certainly no one will encourage you to get low quality links. But if you have low quality links do not point them towards a new registered domain or the sites you control. Instead point them towards the high authority social media profiles you have created and maintaining. This works well for no-follow links obtained through comments, wikis and other social media participation forms on the net. Many social media profiles have boosted their rankings by directing the no-follow links to them. So leverage low quality links for social profiles and high quality links for the domains you own.